Online reputation management is important for all companies, but getting professional help to manage your online reputation can be expensive. This means that many small business owners will have to work to lessen the effects of negative reviews themselves.
An article on Blasting News gave a variety of tips for how small business owners can manage their online reputation without professional assistance. The article says it’s important to pay attention to the search results and social media. The author also emphasized the importance of fighting bad press through social media. Whenever you find negative websites about you, the article told them to send them a cease and desist letter. You also can seek to bury negative information in search results by posting positive information. If you are interested, you can read the article here.
The article said that negative information that is posted for purposes of ‘trolling’ isn’t likely to impact upon your Reputation.com. While his may be true in some cases, it isn’t always be the best advice though. Business owners really need to consider this on a case by case basis. In some cases, not everyone would perceive the person as a troll. Instead, those reading the negative comments could mistakenly believe them to be true.
If you notice a website saying negative things about your business, sending a cease and desist letter can be effective, as the article said. However, this may not always deter them. It is important to have a backup plan, if they refuse to remove the information.
The article said it can be a good idea to create a blog. This can be a good strategy, if the comments on the blog are good for your reputation. However, a blog on your page has an exceptionally high level of visibility to prospective customers. This means that you need to be exceptionally diligent about moderating this section of the site.
When it comes to protecting against the online world you have to be prepared. Even though the internet currently allows everyone to be able to look up anything and everything, you also have to be aware of the fact that constant access and full disclosure could be a bad thing. Whether it is simply private information, past history that you do not want made public, or even just something that you want to forget about, you have to be comfortable with what is out there. That being said, sometimes the internet will be hard to navigate so if you want to have information go away or be removed entirely, then you need to know who to work with.
Status Labs is not just an organization that an help with making sure information doesn’t get made public, but they can also help when it comes to covering up old information that you no longer want to be in the public eye. When you start to consider the fact that information put onto the internet will never truly go away so long as it is stored on servers, you can see why things from even years or decades ago would or could be embarrassing if they surface.
When you consider the specifics of why you should have someone such as Status Labs actually manage your online reputation for you, there truly are no alternatives. The fact of the matter is when you consider the time it can take to even learn how to suppress information or have it washed over by new information, it will take far too much time. You also need to consider the learning curve to use each and every submission website, all of the details about how to contact web owners to remove information, and even more details that are more complex than those previously described.
At the end of the day, an organization like Status Labs truly knows how important it is to have a reputation that is both powerful and friendly. The last thing you want to do is have a bad reputation so you need to contact the experts to make sure you know what you are able to do. Follow Status Labs on Twitter @statuslabs to keep up with their news and events.
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