Category Archives: Inspirational Women

How Doe Deere Has Made It In The Hairstyling And Cosmetics Business

Doe Deere is the CEO of Lime Crime, a cosmetics products business that was founded on one of her personal philosophies of letting a woman bring out her inner self in a special way. She has certainly stood out with some of her unique hair colors as well as makeup and lipstick, but it isn’t simply to flaunt or make a statement of a glamorous lifestyle. Rather it’s to show how true beauty has many different colors and can be found in unicorns, which are people who like to be different on purpose. The way Doe Deere has found this niche is by following her passions and not quitting until she saw the dream come through. Learn more: https://ideamensch.com/doe-deere/

 

Doe Deere’s background in business began back when she was a young teenager in Russia. She recalls how she loved to create fake tattoos and sell them to customers on the street, and it became quite profitable for a small business at the time. She had developed a keen interest in music, specifically the alternative rock scene and wanted to go to the US to follow her passion in this niche. While attending school in New York City, she connected with a few musicians including her now husband and before long she became lead vocalist in the band. Needless to say the band didn’t quite turn out to be the dream she had hoped for, but out of this endeavor she found a new dream. Learn more: http://www.fundacity.com/doe-deere

 

Around 2004 Doe Deere decided to turn her creativity into a force in cosmetics and decided she could run her own business in the field. So she attended a cosmetics school in New York and on the side started using ecommerce to begin her own brands. She first started on eBay with the Lime Crime brand and the sales started out in small volumes, but as she improved the products they began to grow in popularity. Before long the Lime Crime brand began to takeoff so much that she started Lime Crime HQ and eventually moved it from New York to Los Angeles. Learn more: http://yourbeautycraze.com/how-beauty-expert-doe-deere-gets-ready

 

Doe Deere’s common saying is that she will not promote a Lime Crime product that she hasn’t tested first. She has quite a routine in her day that includes using her favorite Lime Crime products in the morning and then meeting with clients throughout the day in her office and rolling out new ideas. Doe Deere also loves animals and has donated to various animal shelter agencies. Learn more: http://inspirery.com/doe-deere/