Category Archives: Healthy Lips

Evolution of Smooth Reveals Business Strategy to Fast Company

Evolution of Smooth, or EOS as most people call them, have been notably quiet about their business strategy and techniques, but now, in this exclusive Fast Company interview, they have revealed some of the information about their success in the lip balm industry.

EOS ( ) appeared on the scene less than a decade ago, but in that short amount of time, they have climbed nearly to the top of the market. Second only to Burt’s Bees, EOS moves over one million units per week and predictions expect growth to continue into the future.

But what exactly did EOS do to make them so successful?

Their approach was multifaceted and key parts include: a target demographic, a unique and engaging design, and targeting the weak parts of their market.

The lip balm industry is over a century old, but in that time lip balm has changed very little. The methods of selling and marketing it have remained essentially unchanged. Lip balm is typically sold in small tubes with a unisex and almost clinical feel to it, i.e., Chapstick or Blistex.

But lip balm is primarily purchased and used by women, so EOS based their demographic (millennial women) around that knowledge and set out to design a product that could be different than what was available on the market.

And that’s how the idea of the very recognizable EOS lip balm came to be. With its smooth and unique orb shape, its lack of markings on the package, and its fun smells and flavors, EOS lip balm is certainly set apart from the typical lip balm.

It did take a little bit of time to find a buyer, though. But the founders soon found their lucky break and now EOS can be purchased on Costco, Walmart and Target, online on and Amazon.

Lip Balm: Big Benefits in a Tiny Package

Many people are aware of the benefits of utilizing lotion and sunscreen on a regular basis. Though often overlooked, the condition of one’s lips can have a dramatic affect on one’s overall appearance. Applying lip balm on a daily basis will help improve one’s appearance, as well as decrease the damaging effects of environmental pollution and harmful UV rays. Here are a few reasons why one should consider utilizing lip balm regularly.

Chapped lips are one of the first obvious signs of dehydration. While increasing one’s water intake throughout the day is recommended, sometimes it can be quite difficult to achieve. A lip balm helps to lock in moisture, keeping lips soft and supple, even in hit, dry conditions.

Some people are prone to developing dry, cracked lips, especially on a windy day. Regular use of lip balm can help speed up the repair process, as well as decrease the severity and frequency of cracked lips.

When it comes to lip balm, the quality of the product can dramatically affect whether it is effective in keeping lips supple. Evolution of Smooth (EOS for short) is a revolutionary lip balm that is incredibly effective in improving the appearance and condition of one’s lips, as well as extremely affordable.

Evolution of Smooth lip balms are infused with a healthy dose of vitamin E to moisturize and protect the skin. What sets Evolution of Smooth lip balm apart from the rest, is they are also infused with anti-aging antioxidants. Evolution of Smooth lip balms are widely available and come in a multitude of fun, fruity flavors.

Using a daily lip balm is an often overlooked part of one’s daily skin care regimen, however, taking a couple of seconds to swipe on a lip balm is an easy, inexpensive way to improve one’s appearance.

For more ino, visit the website and like the Evolution of Smooth Facebook page.

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