Category Archives: Cosmetics Industry

Doe Deere: Providing Mythical Makeup

Do you enjoy expressing yourself in an unapologetic fashion? Does the thought of being a rebellion in color appeal to every part of your belief system regarding makeup? Are bold color options paired with generous amounts of glitter how you enjoy representing your face while modeling, at a club, or when you’re simply taking a selfie? Are you an animal advocate who absolutely needs your makeup to be vegan and cruelty-free?



If you answered “yes” to any of these questions, then there’s a colossal chance that you’ve heard of Lime Crime. If not, then you need to get yourself updated on Lime Crime and all its very exciting history. The reason for this is because you’re bound to fall in love with Lime Crime’s products.



The story begins in Russia. Doe Deere, the founder, creator, and CEO of Lime Crime, was just a young girl. She was reaching her teenage years. Doe Deere wasn’t your typical teenager, however. At the age of thirteen, Doe Deere was still testing out her business skills. She was fairly successful; Doe Deere was in the business of temporary tattoos, which she would model on herself for friends and classmates to admire. Once she had convinced her peers that temporary tattoos were not only a novelty but an exciting form of expression, she had many hooked.
Learn more:



Fast forward four years later. Doe Deere is now walking the streets of Brooklyn with her microphone packed. She’s ready to take the city by storm as a musician with her band following close behind. For nine years, Doe Deere enjoyed the life of a Brooklyn musician. However, this was a time before exciting makeup choices were in existence. Beauticians everywhere were forced to wear beige eyeshadow, clear lip gloss, and natural blush. Doe Deere was growing tired of the makeup industry’s lack of color. In an interview with Guest of a Guest, Doe Deere states that she noticed there was a lack of bright colors, which she just couldn’t find anywhere. She noticed that many other makeup fanatics were unhappy with the available cosmetic line choices at the time.



That’s how Lime Crime began. Today, Doe Deere is happy to know that her fans, which are referred to as unicorns, are enjoying the wide selection of brightly-colored makeup hues. Of course, glitter can be found in most of Lime Crime’s products too. After all, Lime Crime is a revolution in makeup. You could even call Lime Crime’s makeup mythical.



How Doe Deere Has Made It In The Hairstyling And Cosmetics Business

Doe Deere is the CEO of Lime Crime, a cosmetics products business that was founded on one of her personal philosophies of letting a woman bring out her inner self in a special way. She has certainly stood out with some of her unique hair colors as well as makeup and lipstick, but it isn’t simply to flaunt or make a statement of a glamorous lifestyle. Rather it’s to show how true beauty has many different colors and can be found in unicorns, which are people who like to be different on purpose. The way Doe Deere has found this niche is by following her passions and not quitting until she saw the dream come through. Learn more:


Doe Deere’s background in business began back when she was a young teenager in Russia. She recalls how she loved to create fake tattoos and sell them to customers on the street, and it became quite profitable for a small business at the time. She had developed a keen interest in music, specifically the alternative rock scene and wanted to go to the US to follow her passion in this niche. While attending school in New York City, she connected with a few musicians including her now husband and before long she became lead vocalist in the band. Needless to say the band didn’t quite turn out to be the dream she had hoped for, but out of this endeavor she found a new dream. Learn more:


Around 2004 Doe Deere decided to turn her creativity into a force in cosmetics and decided she could run her own business in the field. So she attended a cosmetics school in New York and on the side started using ecommerce to begin her own brands. She first started on eBay with the Lime Crime brand and the sales started out in small volumes, but as she improved the products they began to grow in popularity. Before long the Lime Crime brand began to takeoff so much that she started Lime Crime HQ and eventually moved it from New York to Los Angeles. Learn more:


Doe Deere’s common saying is that she will not promote a Lime Crime product that she hasn’t tested first. She has quite a routine in her day that includes using her favorite Lime Crime products in the morning and then meeting with clients throughout the day in her office and rolling out new ideas. Doe Deere also loves animals and has donated to various animal shelter agencies. Learn more: