Category Archives: Artificial Intelligence

Sentient AI: Easier Ways of Conversion Rate Optimization

What we thought before as an idea that is only seen in science fiction turned into reality, and right now, a scientific revolution is happening right in front of our eyes, without us noticing it. The use of artificial intelligence is becoming more common, and its prevalence can be observed in a wide variety of industries. Experts believe that the new scientific revolution will change the world in a few years, undistinguishable with society being technologically dependent and all of the basic facilities being run with the help of artificial intelligence. Today, businesspeople are integrating artificial intelligence into their system to minimize human labor and to finish tasks in a shorter period of time, bringing in more profit. They are using artificial intelligence to run their websites, and it is proven to increase the revenue that their business is making. Entrepreneurs who are running their own e-commerce websites are testifying how artificial intelligence is helping them increase their sales.

The use of artificial intelligence in e-commerce business enables the system to choose a list of items that will be suggested to those who are visiting the website owned by entrepreneurs for the first time. It will show up a list of items that the artificial intelligence thinks will suit the customer best. The items that will be shown depend on the preference of the customer, based on their previous searches and their answers to a short quiz that is sometimes provided by the system.

The artificial intelligence is programming an algorithm that gives it the capability to guess which item the customer will like. This approach is effective especially for those who are running an e-commerce business. Aside from raking in extra sales by the help of an artificial intelligence system, the conversion rate optimization also increases, and this is one of the most important stats for businesses online. It simply means that someone bought something from an online shop after being presented of the items that they can buy. This is one of the indications that an online business is actually thriving, and has the chance of becoming a hit. Aside from the assistance that artificial intelligence provides today, experts added that people should expect more developments in the future involving these systems.