Do you enjoy expressing yourself in an unapologetic fashion? Does the thought of being a rebellion in color appeal to every part of your belief system regarding makeup? Are bold color options paired with generous amounts of glitter how you enjoy representing your face while modeling, at a club, or when you’re simply taking a selfie? Are you an animal advocate who absolutely needs your makeup to be vegan and cruelty-free?
If you answered “yes” to any of these questions, then there’s a colossal chance that you’ve heard of Lime Crime. If not, then you need to get yourself updated on Lime Crime and all its very exciting history. The reason for this is because you’re bound to fall in love with Lime Crime’s products.
The story begins in Russia. Doe Deere, the founder, creator, and CEO of Lime Crime, was just a young girl. She was reaching her teenage years. Doe Deere wasn’t your typical teenager, however. At the age of thirteen, Doe Deere was still testing out her business skills. She was fairly successful; Doe Deere was in the business of temporary tattoos, which she would model on herself for friends and classmates to admire. Once she had convinced her peers that temporary tattoos were not only a novelty but an exciting form of expression, she had many hooked.
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Fast forward four years later. Doe Deere is now walking the streets of Brooklyn with her microphone packed. She’s ready to take the city by storm as a musician with her band following close behind. For nine years, Doe Deere enjoyed the life of a Brooklyn musician. However, this was a time before exciting makeup choices were in existence. Beauticians everywhere were forced to wear beige eyeshadow, clear lip gloss, and natural blush. Doe Deere was growing tired of the makeup industry’s lack of color. In an interview with Guest of a Guest, Doe Deere states that she noticed there was a lack of bright colors, which she just couldn’t find anywhere. She noticed that many other makeup fanatics were unhappy with the available cosmetic line choices at the time.
That’s how Lime Crime began. Today, Doe Deere is happy to know that her fans, which are referred to as unicorns, are enjoying the wide selection of brightly-colored makeup hues. Of course, glitter can be found in most of Lime Crime’s products too. After all, Lime Crime is a revolution in makeup. You could even call Lime Crime’s makeup mythical.