Norman Pattiz is a radio industry expert, and he is the CEO of Westwood One radio. There are quite a few people who believe that the network is the best in the world, and Norman has asked for a study of radio advertising that explains how advertising is to be bought and sold.
#1: The Study
The study was created to ensure that the radio industry knows how to market itself and sell advertising. There was a close look at how advertising is bought and sold by radio stations, and these companies will sell their ads to companies that are paying fair prices. The companies that are searching for ways to add to their lineup of ads, and they must watch how the study shows advertising works. Learn more about Norman Pattiz: http://ceocfointerviews.com/interviews/PodcastOne17.htm
#2: The Brands Are Recognized
Brand recognition is a part of the advertising field that people must look at carefully, and someone who is reading this study will find that the brands are recognized quite a lot more because of radio ads. The radio ads are passive voices in the ears of drivers, and they are used to help drivers remember the names of these companies. These companies must run their ads often, and they will find that the radio ads offer more recognition than nay other.
#3: The Radio Stations Must Price Their Ads Properly
Radio stations must price their ads properly, and they will find that the ads they have created are ideal when they are priced well. The station will make quite a lot of money when they are asking for proper rates on their ads, and they will learn quickly how simple it is to increase their lineup of ads using these pricing plans. All advertisers will be more likely to pay for more ads, and both sides receive a benefit from this symbiotic relationship.
#4: Who Is Norman?
Norman Pattiz grew Westwood One from the ground up, and he is wokking on keeping his radio brand as strong as possible. He knows that the companies that advertise with his brand are important to the overall success of the company, and he wants to service them better in the future. The study he commissioned is an important part of his expansion of the company.
Norman Pattiz and this brilliant advertising study have made it simpler for radio stations to advertise. They will sell their ads for better prices will helping brands be recognized.