Lori Senecal was about to step down as the Global CEO of CP+B at the end of 2017. Lori has been serving the agency for two years. Her term will be remembered most for winning American Airlines.
Senecal hinted that she and the Chairman of CP&B Chuck Porter confidentially drafted out a plan for her exit when she joined the agency.
In March 2015, Lori Senecal took on the role of global CEO Partner’s agency CP+B. It was the first time introducing this position in the organization. Earlier, Senecal served as CEO and President of MDC Partners Network. She maintains the role of the global chief executive officer of CP+B to date.
The founding partner and Chairman Chuck Porter on one occasion referred Lori as the ideal person to facilitate CP+B turn into a new global agency, which has the agility and flexibility of an entrepreneurial setup. The inspiration behind this was due to the incredible leadership qualities depicted by Lori.
In October 2015, one of the places of interest for CP+B under Lori’s global leadership was to land American Airlines. In a dramatic move, CP+B ripped the account from TM Advertising, in spite of the fact that the latter had worked closely with American Airlines for at least 25 years.
Lori’s strong focus on leadership and talent made advertising era to associate CP&B with “Creativity Innovators of the year.” She featured on the Adweek’s Power list that displayed the top leadership in tech, media, and marketing.
Besides, Senecal worked as CEO and Global Chairman of KBS. During her term, KBS appreciated expansion from 250-persons private organization to over 900 people globally.
Before joining KBS, she headed the flagship New York office of McCann Erickson. Earlier, Lori had also worked as a Global Chief Innovation Officer for McCann World group.
The fourth daughter of a retail-worker-turned-shop-owner and a schoolteacher, Senecal says she was brought up in a very competitive environment which helped her to study how to fight for attention since her birth. “I felt an urge to peruse my path and split away from the pack,” She says.
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