Online Reputation: Its Importance and Management

Today, the online social media platforms and the Internet at large has become an integral part of us. The influence and impact that the Internet has in our lives is so pronounced that we cannot just wash it away. The positives are as good as they come but for the negatives, they can potentially ruin an individual’s reputation either career-wise or business wise. If you are in business, for example, some malicious competitors or former employees might decide to spread false and negative news about you and your business all over the Internet. Other people could use the internet to destroy you by simply picking up an outdated and obsolete negative story about you and over exaggerating it.

How to Manage Your Online Reputation

In the midst of all these negatives, it is always good to counter them with positive facts, suggests onlinereputationreviews.com. It is your primary responsibility as an individual to rise above the negatives and repaint a positive picture of yourself. To revive your already maliciously-tarnished reputation or to prevent malicious people from tarnishing your good reputation, then you have to start managing your online reputation. Two ways in which you can take control of what people gets to know about you online include hiring online reputation managers or managing your information by yourself.

Online Reputation Managers

Online Reputation Managers are technology experts with good public relations knowledge. To help you keep a positive reputation, they specialize in hiding all the negative search prompts from the Internet to limit their accessibility. According to Michael Fertik, an online reputation management expert, it is almost impossible to scrape off content from the Internet, but hiding it from the first pages might just be enough. This method is more applicable to those whose reputation is already tarnished, or whose reputation is hanging on the line.

Managing Your Reputation Personally

This method applies to those who wish to safeguard their good reputation; it’s basically what you do online to prevent information from getting into the wrong hands. It is good to maintain your private life as private as possible since by sharing your private life in social media may be detrimental. Secondly, you should avoid sharing photos and videos of you and your close relatives; limit your account to professional matters only. Lastly, avoid posting updates and tweets every other minute. Tweeting occasionally helps you to avoid irrelevance.

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