Monthly Archives: March 2017

Evolution of Smooth Reveals Business Strategy to Fast Company

Evolution of Smooth, or EOS as most people call them, have been notably quiet about their business strategy and techniques, but now, in this exclusive Fast Company interview, they have revealed some of the information about their success in the lip balm industry.

EOS ( ) appeared on the scene less than a decade ago, but in that short amount of time, they have climbed nearly to the top of the market. Second only to Burt’s Bees, EOS moves over one million units per week and predictions expect growth to continue into the future.

But what exactly did EOS do to make them so successful?

Their approach was multifaceted and key parts include: a target demographic, a unique and engaging design, and targeting the weak parts of their market.

The lip balm industry is over a century old, but in that time lip balm has changed very little. The methods of selling and marketing it have remained essentially unchanged. Lip balm is typically sold in small tubes with a unisex and almost clinical feel to it, i.e., Chapstick or Blistex.

But lip balm is primarily purchased and used by women, so EOS based their demographic (millennial women) around that knowledge and set out to design a product that could be different than what was available on the market.

And that’s how the idea of the very recognizable EOS lip balm came to be. With its smooth and unique orb shape, its lack of markings on the package, and its fun smells and flavors, EOS lip balm is certainly set apart from the typical lip balm.

It did take a little bit of time to find a buyer, though. But the founders soon found their lucky break and now EOS can be purchased on Costco, Walmart and Target, online on and Amazon.

Flavio Maluf, The President Of An Environmentally Friendly Company

Flavio Maluf is the president of Eucatex Group of Companies based in Brazil. One of the most innovative companies Brazil is Eucatex. This is because the company uses unique materials to have their products created with the highest technology in the world. The company on Twitter produces products such as furniture and tiles made of eucalyptus trees. A unique type of woods used by the business to create their products is Eucalyptus trees. The company also works to make materials made from the tree including paints and tamburato. While the company makes products which are consumed locally at home, they also make products for the construction industry at

For more than five decades, the company has worked to serve the Brazilian market with innovation and products. In the recent past, they increased their product production and exported them to other parts of the world. Most of the countries which receive the company’s products praise the kind of technology and innovation used to make the products. For all the goods they make, they are always cautious about conserving the environment while the company was founded at a time when the country had no regulations which work to control the use of natural trees in the environment, the company sought to fight for the future of the Brazilian people by conserving the environment.

The current president of the company is Flavio Maluf. He is a member of the founding Maluf family of Eucatex. For all his work, he has also struggled to keep up with the spirit his grandfather had when he founded the company. When Eucatex was founded, there were no government laws which would inhibit the careless use of the environment. However, the company sought to maintain this spirit and make the world a better place for the future generations. The company took many steps to have the environment conserved through their actions as we know they speak louder than words. Flavio Maluf graduated from the University of Penteado Fundacao based in Brazil. For this reason, he went on to study Business Administration at the University of New York. Therefore, he attained the credentials to enter the business world in Brazil.

Some information can be read on

George Soros – Powerful Political Contributor And World Renowned Opinion Leader

George Soros is the founder of the “Open Society Foundation” and the founder and owner of the Soros Fund Management. Soros Fund Management was named as the most profitable company in the hedge fund sector with close to $30 Billion in assets under management and giving out returns annually at the rate of 20 percent for over four decades. George Soros, age 86, is an influential opinion leader, success hedge funder, investor, author and philanthropist. In the recent U.S. Presidential Elections, Soros supported Hillary Clinton’s campaign with all his resources. George Soros funded Clinton’s campaign directly and through Democratic Super PACs more than $24 million.

George Soros is among the richest in the world, and his net worth is estimated at $25.2 Billion. Currently, he is the 19th richest person in the world is the resident and citizen of the United States. Consistent with his support for social causes and immigrant reforms and eliminating racial disparity from the U.S. society, which Soros feels is one of the biggest problems of the country, Soros recently committed $500 million to support businesses started by refugees and immigrants on He feels personally for the immigrants and the refugees because he has gone through such plight himself after fleeing Hungary occupied then by Nazis. George Soros fled to London, where he joined London School of Economics and worked as a railway porter on the side. After graduating, he acceded to a merchant bank and that marked his beginnings in the world of finance, and the rest, as they say, is history.

To boost his career and advance in the field of finance, he moved to New York and worked in the Wall Street. In 1969, he established his first-ever hedge fund with $12 million that later came to be known as the Quantum Fund on He is widely known for breaking the Bank of England in 1992 when he made a short sale of the company’s share in massive quantities, putting the Bank of England on the path of destruction. He is one of the most powerful and influential political contributors in the U.S. to liberal candidates. The victory of Donald Trump is something that upset him tremendously as he believes that his views, working style, and ideology would lead the United States backward, and may even cause national security risks because of his radical views on

Numerous organizations and charities receive directly or through his first organization, Open Society Foundation, monetary contributions to support and promote the causes that align with those of George Soros. Some of the notable of these charities are Advancement Project, All of Us or None, America Coming Together, Black Alliance For Just Immigration, Bill of Rights Defense Committee, Brookings Institution, Ballot Initiative Strategy Center, Change America Now, Colors of Change, Common Cause, Constitution Project, and more.

Sujit Choudhry is Arguably The Best Comparative Law Attorney

Comparative law is a branch of law that deals with the study of similarities and differences in the various legal cultures across the world. These comparisons give results that relate to the different legal systems under analysis. Comparative Law cannot be termed as a distinct branch of law. This branch of law has a history of over a century in practice. However, its study has recently gained unprecedented importance in the modern world. This shift can be attributed to two principal reasons which include increased globalization of global trade, and the harmonization of laws. Comparative law entails the study of international legal structures and a keen understanding of how the systems work. There are various legal systems in the world, and they include, Chinese law, Islamic law, Jewish law, Canon law, Civil law, and Hindu law just to mention a few. It is also paramount to remember that the comparison includes the analysis as well as the description of foreign legal systems even where there is no explicit comparison.  Source


When it comes to comparative law, one of the most renowned authorities is Sujit Choudhry. He is an individual who boasts of an outstanding wealth of experience backed by an exceptionally stellar track record.  Based on Sujit has served as the I. Michael Heyman Professor of Law at the Berkeley School of Law. He is an exceptional expert in comparative constitutional law. Choudhry has also served as the dean of the UC Berkeley School of Law for two years from 2014. This made him the first Indian-native to be named dean of a leading law school in the United States.


Sujit Choudhry has taken many crucial roles, he is known in countries such as Egypt, Libya, Jordan, Nepal, Sri Lanka, S. Africa, Ukraine and Tunisia for his role as the advisor in the constitutional making processes in these countries. Choudhry has an outstanding educational background having studied at the University of Oxford and attained a B.A in Law as the Rhodes Scholar. He also attained an LL.B from the University of Toronto which led him to achieve his LL.M from the Harvard school of Law.


Sujit Choudhry is also responsible for establishing the Center of Constitutional Transitions. This is an organization that creates and gathers knowledge to support constitution building. This support is offered through assembling an international network of professional and leading them to complete research that offers practitioners with policy options based on firm evidence.

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