Monthly Archives: February 2017

At White Shark Media, We Know What the Search Engines Want to See

Millions of websites disappeared when Google updated its algorithms to better recognize quality content. Panda and Penguin destroyed entire campaigns and information site chains. However, in all the hubbub, certain companies who held strong. The reason this happened is because these companies produced quality content all along. They also respected Google’s rules and policies.


At White Shark Media, we understand the way the search engine algorithms work and we’ve always worked hard to use ethical marketing practices for our own company and for our clients. We want to make sure your website and all your marketing stands the test of time. We take this pledge seriously.


As a Google AdWords Premier SMB Partner, we are certified team players with Google when it comes to ethics.


This distinction is especially helpful if you’re not sure who to trust with your new online marketing campaign. When you work with us, we assign you an account manager right away. We then take a look at your local market or the market you’re interested in targeting, (ie. national or international); and begin taking steps to build a strategy. All of our clients experience business growth when they work with us.


Many business owners mistakenly believe that managing their own PPC campaigns on Google and Bing are easy. At White Shark Media, we feel you should have complete access and control of your PPC accounts. We also believe you should understand exactly what we’re doing when it comes to promoting your campaign every month. However, we know from experience that web promotion in all its forms is a full-time job. Up until a few years ago, millions of business owners spent hours writing and building their own content campaigns, trying to manage PPC campaigns and trying to build reputations on social media.


Don’t waste any more time on ineffective strategy, contact us today!

Nabors Industries CEO Anthony Petrello

Anthony Petrello is a longtime executive at the company Nabors Industries. He is currently the chief executive officer of the company. As well as being the chief executive officer of Nabors Industries, he is also in charge of another company known as Nabors Exchangeco Incorporated.

Along with being the CEO of Nabors Industries, Petrello has also been the company President since the early 1990’s. Prior to being the CEO of Nabors Industries, Petrello served as the chief operating officer where he would help provide direct management of the company. Nowadays, Anthony serves ad the chairman of the board at Nabors Industries. Before he began working at Nabors Industries, Petrello worked at a law firm called Baker & McKenzie from 1979-1991, including being its managing partner from 1986-1991.

After holding a variety of management positions at Nabor Industries, Anthony Petrello become the company chief executive officer. As the CEO of Nabors Industries, he would provide solid leadership and direction for the company. Petrello would routinely devise polices in order to help run the company more efficiently. He would meet with other managers and go over how the departments were doing. If there were improvements that needed to be made, Anthony would consult with the managers and advise them to follow his policies in order to increase sales, provide better service and also lower costs. With his guidance and expertise, Anthony has been able to help Nabors Industries maintain its status as a top energy company.

Over the course of his career as chief executive officer of Nabors Industries Anthony has been able to develop a lot of expertise as well as accumulate a lot of valuable experience in leading a large company. During his time as CEO of the company, Petrello has worked with a number of different departments in order to help them reach their full potential. Whether it is marketing, operations or accounting, Anthony has looked to help the organization improve on all levels. As a result, Nabors Industries has been able to solidify its status as one of the most trusted energy companies in the world.

As an experienced executive, Anthony often provides feedback and advice to lower level managers on how to best run their departments. He also assesses and evaluates what his subordinates say in meetings and then makes plans on how to best reach the organization’s goals. By following his advice and policies, the managers have been able to improve the overall operational efficiency of the company. This has enabled Nabors Industries to continue thriving.

Learn more about Tony Petrello on and

Mike Baur and His Company Swiss Start up Factory

Swiss entrepreneur Mike Baur is the current co founder of a company known as Swiss Start up Factory. His company helps a number of start up companies receive the financing and mentorship they need in order to maximize their potential success. Before Mike started up his company Swiss Start up Factory, he was investing in a number of other start ups. This allowed him to make a considerable amount of money as well as learning more about the high potential of start up companies. When Mike first began his career, he spent a number of years working in the banking sector. During this time, he would often work with businesses that were looking to get funding to launch or expand their companies. As a result, Mike has had a long career in working with start up companies and helping them succeed.


Mike Baur’s company Swiss Start up Factory is one of the newest companies in Switzerland. It was launched in 2014 and caters to entrepreneurs who are looking for an alternative to venture capital and traditional business banking. With Swiss Start up Factory, a number of entrepreneurs can have the opportunity to get coaching, mentorship and financing that will help make their businesses successful. In order to take advantage of what this company has to offer, a number of entrepreneurs will be offered the opportunity to attend an event where they present their business idea. If approved, they will then begin receiving the benefits of what Swiss Start up Factory has to offers such as consulting and capital funding.


Prior to getting involved with entrepreneurship, Mike Baur would spend a number of years investing in start up companies. This proved to be a very lucrative venture for Mike as he would consistently earn high returns on a regular basis. The experience also allowed him to come up with the idea for his own company as well as just how lucrative start up companies can be. By investing in startup companies, Mike Baur had yet another activity to add to his impressive resume as a business professional.


When Mike first began his career, he worked in the banking industry for a number of financial institutions. He specialized in business banking in which he would work directly with entrepreneurs. During this time, he would consult with them about their financial needs and provide them with loans to help them reach their goals.



Norman Pattiz in the Limelight Again: Announces the Launch of another Masterpiece from PodcastOne


PodcastOne is not yet done with her usual scintillating programs; little wonder it became America’s largest advertiser-supported podcast network in no time, a status it has since refused to relinquish. This time around, it is an intriguing paranormal tag “Beyond the Darkness”. It was made public by Norman Pattiz, the Founder and Executive Chairman of PodcastOne.


To catch all the excitement in Beyond the Darkness, just hook-up to WWW star Chris Jericho’s podcast network, one of the many subsidiaries of PodcastOne. You will get to see world-renowned researchers and experiencers engaged in enlightening and entertaining conversations. Be ready to discard, fine-tuned and acquired some new things about angels, ghosts, ghouls, demons, aliens, mysteries, monster encounters and miracles.


Chris Jericho influence in making “Beyond the Darkness” a reality is tremendous. Norman Pattiz could not withhold his appreciation. : “Chris has distinguished himself as one of the jewels of the PodcastOne network,” he said and went further, “When he started The Jericho Network collection, we knew it would evolve beyond wrestling. He’s delivered comedians and now takes us into the paranormal with Beyond the Darkness.”


Dave Schrader and Tim Dennis are the hosts taking you through the show in a most exhilarating fashion. You know what these two fellows are capable of; they are no push over as radio hosts and producers. New episode will be on air every Monday via either PodcastOne app or iTunes or


Some Facts about Norman Pattiz


Norman Pattiz stands tall among the big names in America’s broadcast industry. He founded the leading advertiser-supported podcast network in the country. Almost all the famous podcast alive have at one time or the other spent time in PodcastOne, the list include Chris Webber, Laura Ingraham, Malcolm McDowell, Chris Jericho, TheCHIVE, Jay Mohr and Rich Eisen to mention but a few.


Many people in the industry will not forget Norman Pattiz with the way he turn Westwood One on a positive direction. Even though he created it, he chose to nurture it to greatness himself. By the time he was handling over the leadership of the company to another person, Westwood One had become America’s largest radio network dictating the pace in news, sports, talks, entertainment and traffic programming.


The great and mighty in the country could not ignore the charming attributes of Norman Pattiz. Both Presidents Clinton and Bush persuaded him to serve on the Broadcasting Board of Governors of the United States of America. The BBG oversees the activities of “Radio Liberty”, “The Voice of America”, “Radio Free Europe”, “Middle East Broadcasting” and other American nonmilitary broadcasting services.


Learn more:

Bruce Levenson: On Top of His Game

Bruce Levenson is the quintessential American business champion, and just about all of his game plans have been winners. Levenson, a Washington, D.C. native, set the bar high early in his professional life. He pursued a journalism day job at the Washington Star while attending and graduating law school at night. See,

Not satisfied with pulling off this double play, Levenson co-founded a new business, United Communications Group, with a partner, Ed Peskowitz, in 1977. Undaunted by lack of office space, the new company and its newsletter were conceived in Levenson’s apartment. The newsletter, Oil Express, focused on growth and expansion in the oil industry.

UCG spun off into other newsletters and rebounded into databases such as Oil Price Information Service. Soon UCG became a privately-held information company specializing in news, data and analysis for everything from healthcare and oil energy to mortgage banking. An interesting turnover for the private citizen is a mobile application called GasBuddy, which points drivers toward low gas prices in their area.

With a practically unerring eye for winning business combinations, Levenson focused on markets in electronic publishing, such as a private equity firm known as BIA Digital Partners. He was recognized for his ambidextrous handling of these markets and inducted into the Software and information industry Association’s Hall of Fame in 1997 along with his partner, Ed Peskowitz. They were honored for their work with the original UCG and its offshoots.

Playing several angles, Levensen became оnе оf thе founding shareholders оf publicly-held TechTarget, аnd served оn itѕ board until 2012. In their spare time, Levenson and another partner founded a private company called DOT, featuring a cutting-edge cooking technology designed to make toast in just three seconds!

Bruce Levenson is certainly best-known for becoming a majority partner of Atlanta Hawks LLC, a collective group of business partners owning the Atlanta Hawks professional basketball team and the corresponding Phillips Arena. He served as the Hawk’s governor and controlling owner from 2004 until 2012.

Levenson and his wife Karen are deeply committed to philanthropic endeavors, leading the creation of the Center for Philanthropy and Nonprofit Leadership sponsored by the University of Maryland. The two also spearheaded the “Do Good Challenge”, an eight-week event sponsored by UMD students, which had students vying with their peers to ‘do good’. Levenson also served as president of the renowned “I Have a Dream Foundation”, dedicated to assisting children from low-income families to pursue and obtain a college education.

Bruce Levenson is estimated by to be worth approximately $500 million. Targeted information, transformation business creativity and perseverance has made Levenson a top-scoring professional on a tough business roster.