Don Ressler is a highly skilled and innovative entrepreneur who has been acknowledged for found various prosperous companies. The leading firms that he has established are Intelligence Beauty and FitnessHeaven.com, which was the first business that he started. Intermix Media acquired FitnessHeaven.com after it became successful. Adam Goldenberg, who was working as the COO of Intermix, joined efforts with Don Ressler to start Alena Media. The firm’s proficiency was in offering e-commerce and marketing advertisements. In 2005, the News Corp recognized the profitability of the enterprise and acquired it. The business’ returns were however reduced due to mismanagement by its new owners.
The two business mogul were well informed on online marketing, and they used their exceptional knowledge to create a new business that they operated anonymously. Don Ressler and Adam created Brand ideas, and the staff of the company was the former employees of Alena Media. After a while, the firm’s name was changed to Intelligent Media. It established two subsidiaries that have significantly penetrated the market. SENSA has specialized in offering solutions that deal with weight loss, and DERMSTORE is an excellent provider of skin care and cosmetics. The manufacturing of Intelligent Beauty’s products is headed by Dr. Alan Hirsch while its CEO was the proprietor of Intermix. The businessmen supported themselves during the first two years before they were given a $43 million investment by the Technology Crossover Ventures.
The business undertaking of Intelligent Beauty increased in 2010 when it started JustFab as a third part company of Don Ressler. The Matrix Partners supported the founding of the enterprise by offering $33 million. Four million members had subscribed to the firm by December 2010. In April 2012, JustFab had more than 6 million clients, and this motivated Intelligent Beauty, Rho Ventures, Crossover Ventures, and Matrix Partners to five a $76 million investment.
In January 2013, JustFab created FabKids since it understood that some of its clients were parents. It later purchased The Fab Shoes, which is a renowned e-business site that operates in Europe. The acquisition was significant in the growth the company in the European Market. It gained more the 3 million European members in 2013, and most the clients were from the United Kingdom, Germany, Spain, and France. The firm ventured into selling athletic wear by founding Fabletics in October 2013. About $40 million was used in starting the business. JustFab has been opening physical stores since August 2013, and the total funding that has been used in setting it up is $250 million.