The moment Fabletics launched, it was immediately apparent that it wasn’t going to be the typical celebrity-driven startup. When Kate Hudson partnered with Don Ressler and Adam Goldenberg to create Fabletics, they did it with a clear goal in mind: To offer the public stylish, high quality activewear at affordable prices.
The result of that vision, and the hard work that was put in to make it a reality, was a brand of clothing that was early in on the craze for athletic wear that’s currently ruling both the runway and retail. In many ways, Fabletics helped pave the way for activewear to transcend its status as accessorial and enter the world of fashion. Powerful and feminine at the same time, these clothing items are an inspiration for strong women to stay active, clear obstacles and get things done.
Not only that, but they are amazingly comfortable, ensuring anyone who wears them will be able to adapt to any situation, no matter how demanding, without giving up style. More importantly, however, is the fact that the clothing is designed to make women feel good being themselves. The company’s mantra, “Live Your Passion,” perfectly sums up its desire to empower women, offering a stylish alternative to common activewear at truly affordable prices as seen on Pinterest. With over a million customers already signed onto the subscription fitness apparel, and Kate Hudson winning the Glamour Women of the Year Entrepreneur Award in 2015, saying this has been a successful enterprise would be an understatement.
For Hudson, however, entrepreneurial success is only the beginning. Driven by the desire to influence women’s lives in a positive manner, she is currently working closely with the Council of Fashion Designers of America (CFDA) in a joint effort to combat breast cancer. To this end, the partnership has become a part of Fashion Targets Breast Cancer, a U.K. based campaign with 20 years of existence that works with prominent members of the industry, promoting and funding anti-cancer activities such as medical research and support for people affected by the disease. Truly invested in this fight, FTBC has already made amazing strides by establishing a grant-making program for breast cancer screening, treatment and survival.
The organization also created a fund that aids immigrant and low-income women affected by the disease. Proud of being an ambassador for such a noble organization, and grateful for being able to use her talents for a good cause, Hudson has committed herself and her company to the goal of eradicating the disease. Accordingly, InStyle has created a FTBC-branded outfit, donating the proceeds from it to the campaign. With all this, it’s clear that Fashion Targets Breast Cancer couldn’t have chosen a more fitting ambassador for its cause.