Online reputation management is important for all companies, but getting professional help to manage your online reputation can be expensive. This means that many small business owners will have to work to lessen the effects of negative reviews themselves.
An article on Blasting News gave a variety of tips for how small business owners can manage their online reputation without professional assistance. The article says it’s important to pay attention to the search results and social media. The author also emphasized the importance of fighting bad press through social media. Whenever you find negative websites about you, the article told them to send them a cease and desist letter. You also can seek to bury negative information in search results by posting positive information. If you are interested, you can read the article here.
The article said that negative information that is posted for purposes of ‘trolling’ isn’t likely to impact upon your Reputation.com. While his may be true in some cases, it isn’t always be the best advice though. Business owners really need to consider this on a case by case basis. In some cases, not everyone would perceive the person as a troll. Instead, those reading the negative comments could mistakenly believe them to be true.
If you notice a website saying negative things about your business, sending a cease and desist letter can be effective, as the article said. However, this may not always deter them. It is important to have a backup plan, if they refuse to remove the information.
The article said it can be a good idea to create a blog. This can be a good strategy, if the comments on the blog are good for your reputation. However, a blog on your page has an exceptionally high level of visibility to prospective customers. This means that you need to be exceptionally diligent about moderating this section of the site.