In a recent article in the Marie Claire Magazine, Kate Hudson reveals her new line of athleisure dresses as well as performance wear swimsuits. These will be launched mid-April and should not be missed. Kate Hudson is the co-founder of their Pinterest boards. Together with Adam Goldenberg and Don Ressler the 3 of them realized there was a niche in the activewear marketplace that was still untapped. The luxury sports wear brand has been active since 2013 and has since come a long way. The company has spread its reach globally giving women all around the world access to affordable active wear with a superior quality. The Fabletics brand has since inception mainly targeted women however in June 2015 they launched their first mens line known as FL2.
Kate hudson has always been a role model for those young women looking to stay slip, fit and active in their daily lives. This is the type of lifestyle that Kate Hudson tries to promote through Fabletics of active wear clothing. Active wear since its inception has typically been very expensive and often not affordable for the average person. This was the niche that the 3 cofounders took advantage of and decided to launch an affordable version of active wear yet still retain the quality of other more expensive brands.
In the interview at http://www.marieclaire.com/fashion/news/a19566/kate-hudson-fabletics-interview/ Kate Hudson shares that the idea for the new line of athleisure dresses was a normal progression for the line. Active women should also feel comfortable when going on a night out and therefore the athleisure dresses suit any occasion. The athleisure dresses of Fabletics can even be warn on a date night according to Kate Hudson. She shares that she would see no issue to wear the dresses to dinner or out on the town. The dresses incorporate the same performance materials that are used with the other lines of active wear and therefore it is not an issue to even perform light exercise in them. The idea of Fabletics is to provide the wearer with a more mobile experience. Comfort is everything with this line but still remain sexy and up to date.
Some of the dresses also feature built in bra’s. The Tropez dress is one of those dresses however those that do not have the bra fitted into the dress are very easy to wear a sports bra with. The active wear dresses tuck everything in very neatly, the same way a pair of leggings do and therefore everything fits well and is extremely snug. For this very reason it is not required to wear any spanx as the dresses do that for you. The companies mantra is, live your passion every day, and this is evident with these dresses.