Online Reputation: Its Importance and Management

Today, the online social media platforms and the Internet at large has become an integral part of us. The influence and impact that the Internet has in our lives is so pronounced that we cannot just wash it away. The positives are as good as they come but for the negatives, they can potentially ruin an individual’s reputation either career-wise or business wise. If you are in business, for example, some malicious competitors or former employees might decide to spread false and negative news about you and your business all over the Internet. Other people could use the internet to destroy you by simply picking up an outdated and obsolete negative story about you and over exaggerating it.

How to Manage Your Online Reputation

In the midst of all these negatives, it is always good to counter them with positive facts, suggests It is your primary responsibility as an individual to rise above the negatives and repaint a positive picture of yourself. To revive your already maliciously-tarnished reputation or to prevent malicious people from tarnishing your good reputation, then you have to start managing your online reputation. Two ways in which you can take control of what people gets to know about you online include hiring online reputation managers or managing your information by yourself.

Online Reputation Managers

Online Reputation Managers are technology experts with good public relations knowledge. To help you keep a positive reputation, they specialize in hiding all the negative search prompts from the Internet to limit their accessibility. According to Michael Fertik, an online reputation management expert, it is almost impossible to scrape off content from the Internet, but hiding it from the first pages might just be enough. This method is more applicable to those whose reputation is already tarnished, or whose reputation is hanging on the line.

Managing Your Reputation Personally

This method applies to those who wish to safeguard their good reputation; it’s basically what you do online to prevent information from getting into the wrong hands. It is good to maintain your private life as private as possible since by sharing your private life in social media may be detrimental. Secondly, you should avoid sharing photos and videos of you and your close relatives; limit your account to professional matters only. Lastly, avoid posting updates and tweets every other minute. Tweeting occasionally helps you to avoid irrelevance.

Julie Zuckerberg Has Taken Recruitment To A New Level

The Executive Talent Acquisition Lead at Deutsche Bank presently is Julie Zuckerberg. She is collaborating with leaders both in the Private Wealth field as well as in Commercial business fields. She is also meeting those who are in the business of Asset Management or Global Technology or even Operations. This way she is pushing all the talent acquisition policies that were at a regional level, along with any recruitment process improvements.



Julie Zuckerberg is known to lead the negotiations. She is able to develop the managerial level offer. This would include material risk takers along with the key function stakeholders too.



Julie Zuckerberg is known to provide advice on the leadership as well as executive committees too. This is with regard to hiring governance along with the best recruitment practices. All these are required in order to enhance proficiency as well as engagement. This is exactly what is required in order to attract talent that is high class as well as highly diverse.



Before her current role of being the Executive Talent Acquisition Lead at Deutsche Bank, Julie Zuckerberg was employed as an Executive Recruiter, a Talent Acquisition Lead as well as the Vice President. This was at Deutsche Bank only. During this tenure, she was partnering with business partners as well as hiring managers. Her job was to deal as well as manage this entire hiring cycle. It was for Director along with Managing Director recruitment levels. This was spread across US Compliance, Finance, as well as Investor Relations. She was also looking into hiring for departments like Audit, Risk, as well as Legal, In-house Consulting. Her other recruitment were for Regional Management as well as Global Technology along with its Operations.



The methodology of Julie Zuckerberg is to brainstorm with hiring managers. This way she is able to come up with an appropriate sourcing. This can be direct sourcing, or networking methods, or even internal mobility.



Julie Zuckerberg can also manage contract governance along with business relationships with various search firms and such other companies. This allows her to achieve timely as well as extensive sourcing of candidates who are top quality as well as highly diverse.



Julie Zuckerberg had earlier worked in the capacity of a Hire Recruiting Lead. She was also the Corporate Vice President of an Insurance Company that was based in New York. This was for four months. Here, she was leading all the hire roles within this agency. She was also managing their recruitment process. These consisted of team project managers as well as recruiters. She has worked at top positions in a number of other firms. These include the Citi Global Consumer Bank where she was the Vice President as well as Executive Recruiter. She has also served at Hudson where she was the Director of Candidate Placement.



Her other interests include art and food and photography. She is also interested in technology and running. She is presently living in Manhattan, New York. She likes to spend time with her family when she is not working.

Evolution of Smooth Reveals Business Strategy to Fast Company

Evolution of Smooth, or EOS as most people call them, have been notably quiet about their business strategy and techniques, but now, in this exclusive Fast Company interview, they have revealed some of the information about their success in the lip balm industry.

EOS ( ) appeared on the scene less than a decade ago, but in that short amount of time, they have climbed nearly to the top of the market. Second only to Burt’s Bees, EOS moves over one million units per week and predictions expect growth to continue into the future.

But what exactly did EOS do to make them so successful?

Their approach was multifaceted and key parts include: a target demographic, a unique and engaging design, and targeting the weak parts of their market.

The lip balm industry is over a century old, but in that time lip balm has changed very little. The methods of selling and marketing it have remained essentially unchanged. Lip balm is typically sold in small tubes with a unisex and almost clinical feel to it, i.e., Chapstick or Blistex.

But lip balm is primarily purchased and used by women, so EOS based their demographic (millennial women) around that knowledge and set out to design a product that could be different than what was available on the market.

And that’s how the idea of the very recognizable EOS lip balm came to be. With its smooth and unique orb shape, its lack of markings on the package, and its fun smells and flavors, EOS lip balm is certainly set apart from the typical lip balm.

It did take a little bit of time to find a buyer, though. But the founders soon found their lucky break and now EOS can be purchased on Costco, Walmart and Target, online on and Amazon.

Flavio Maluf, The President Of An Environmentally Friendly Company

Flavio Maluf is the president of Eucatex Group of Companies based in Brazil. One of the most innovative companies Brazil is Eucatex. This is because the company uses unique materials to have their products created with the highest technology in the world. The company on Twitter produces products such as furniture and tiles made of eucalyptus trees. A unique type of woods used by the business to create their products is Eucalyptus trees. The company also works to make materials made from the tree including paints and tamburato. While the company makes products which are consumed locally at home, they also make products for the construction industry at

For more than five decades, the company has worked to serve the Brazilian market with innovation and products. In the recent past, they increased their product production and exported them to other parts of the world. Most of the countries which receive the company’s products praise the kind of technology and innovation used to make the products. For all the goods they make, they are always cautious about conserving the environment while the company was founded at a time when the country had no regulations which work to control the use of natural trees in the environment, the company sought to fight for the future of the Brazilian people by conserving the environment.

The current president of the company is Flavio Maluf. He is a member of the founding Maluf family of Eucatex. For all his work, he has also struggled to keep up with the spirit his grandfather had when he founded the company. When Eucatex was founded, there were no government laws which would inhibit the careless use of the environment. However, the company sought to maintain this spirit and make the world a better place for the future generations. The company took many steps to have the environment conserved through their actions as we know they speak louder than words. Flavio Maluf graduated from the University of Penteado Fundacao based in Brazil. For this reason, he went on to study Business Administration at the University of New York. Therefore, he attained the credentials to enter the business world in Brazil.

Some information can be read on

George Soros – Powerful Political Contributor And World Renowned Opinion Leader

George Soros is the founder of the “Open Society Foundation” and the founder and owner of the Soros Fund Management. Soros Fund Management was named as the most profitable company in the hedge fund sector with close to $30 Billion in assets under management and giving out returns annually at the rate of 20 percent for over four decades. George Soros, age 86, is an influential opinion leader, success hedge funder, investor, author and philanthropist. In the recent U.S. Presidential Elections, Soros supported Hillary Clinton’s campaign with all his resources. George Soros funded Clinton’s campaign directly and through Democratic Super PACs more than $24 million.

George Soros is among the richest in the world, and his net worth is estimated at $25.2 Billion. Currently, he is the 19th richest person in the world is the resident and citizen of the United States. Consistent with his support for social causes and immigrant reforms and eliminating racial disparity from the U.S. society, which Soros feels is one of the biggest problems of the country, Soros recently committed $500 million to support businesses started by refugees and immigrants on He feels personally for the immigrants and the refugees because he has gone through such plight himself after fleeing Hungary occupied then by Nazis. George Soros fled to London, where he joined London School of Economics and worked as a railway porter on the side. After graduating, he acceded to a merchant bank and that marked his beginnings in the world of finance, and the rest, as they say, is history.

To boost his career and advance in the field of finance, he moved to New York and worked in the Wall Street. In 1969, he established his first-ever hedge fund with $12 million that later came to be known as the Quantum Fund on He is widely known for breaking the Bank of England in 1992 when he made a short sale of the company’s share in massive quantities, putting the Bank of England on the path of destruction. He is one of the most powerful and influential political contributors in the U.S. to liberal candidates. The victory of Donald Trump is something that upset him tremendously as he believes that his views, working style, and ideology would lead the United States backward, and may even cause national security risks because of his radical views on

Numerous organizations and charities receive directly or through his first organization, Open Society Foundation, monetary contributions to support and promote the causes that align with those of George Soros. Some of the notable of these charities are Advancement Project, All of Us or None, America Coming Together, Black Alliance For Just Immigration, Bill of Rights Defense Committee, Brookings Institution, Ballot Initiative Strategy Center, Change America Now, Colors of Change, Common Cause, Constitution Project, and more.

Sujit Choudhry is Arguably The Best Comparative Law Attorney

Comparative law is a branch of law that deals with the study of similarities and differences in the various legal cultures across the world. These comparisons give results that relate to the different legal systems under analysis. Comparative Law cannot be termed as a distinct branch of law. This branch of law has a history of over a century in practice. However, its study has recently gained unprecedented importance in the modern world. This shift can be attributed to two principal reasons which include increased globalization of global trade, and the harmonization of laws. Comparative law entails the study of international legal structures and a keen understanding of how the systems work. There are various legal systems in the world, and they include, Chinese law, Islamic law, Jewish law, Canon law, Civil law, and Hindu law just to mention a few. It is also paramount to remember that the comparison includes the analysis as well as the description of foreign legal systems even where there is no explicit comparison.  Source


When it comes to comparative law, one of the most renowned authorities is Sujit Choudhry. He is an individual who boasts of an outstanding wealth of experience backed by an exceptionally stellar track record.  Based on Sujit has served as the I. Michael Heyman Professor of Law at the Berkeley School of Law. He is an exceptional expert in comparative constitutional law. Choudhry has also served as the dean of the UC Berkeley School of Law for two years from 2014. This made him the first Indian-native to be named dean of a leading law school in the United States.


Sujit Choudhry has taken many crucial roles, he is known in countries such as Egypt, Libya, Jordan, Nepal, Sri Lanka, S. Africa, Ukraine and Tunisia for his role as the advisor in the constitutional making processes in these countries. Choudhry has an outstanding educational background having studied at the University of Oxford and attained a B.A in Law as the Rhodes Scholar. He also attained an LL.B from the University of Toronto which led him to achieve his LL.M from the Harvard school of Law.


Sujit Choudhry is also responsible for establishing the Center of Constitutional Transitions. This is an organization that creates and gathers knowledge to support constitution building. This support is offered through assembling an international network of professional and leading them to complete research that offers practitioners with policy options based on firm evidence.

Have a peep on this related site.

At White Shark Media, We Know What the Search Engines Want to See

Millions of websites disappeared when Google updated its algorithms to better recognize quality content. Panda and Penguin destroyed entire campaigns and information site chains. However, in all the hubbub, certain companies who held strong. The reason this happened is because these companies produced quality content all along. They also respected Google’s rules and policies.


At White Shark Media, we understand the way the search engine algorithms work and we’ve always worked hard to use ethical marketing practices for our own company and for our clients. We want to make sure your website and all your marketing stands the test of time. We take this pledge seriously.


As a Google AdWords Premier SMB Partner, we are certified team players with Google when it comes to ethics.


This distinction is especially helpful if you’re not sure who to trust with your new online marketing campaign. When you work with us, we assign you an account manager right away. We then take a look at your local market or the market you’re interested in targeting, (ie. national or international); and begin taking steps to build a strategy. All of our clients experience business growth when they work with us.


Many business owners mistakenly believe that managing their own PPC campaigns on Google and Bing are easy. At White Shark Media, we feel you should have complete access and control of your PPC accounts. We also believe you should understand exactly what we’re doing when it comes to promoting your campaign every month. However, we know from experience that web promotion in all its forms is a full-time job. Up until a few years ago, millions of business owners spent hours writing and building their own content campaigns, trying to manage PPC campaigns and trying to build reputations on social media.


Don’t waste any more time on ineffective strategy, contact us today!

Nabors Industries CEO Anthony Petrello

Anthony Petrello is a longtime executive at the company Nabors Industries. He is currently the chief executive officer of the company. As well as being the chief executive officer of Nabors Industries, he is also in charge of another company known as Nabors Exchangeco Incorporated.

Along with being the CEO of Nabors Industries, Petrello has also been the company President since the early 1990’s. Prior to being the CEO of Nabors Industries, Petrello served as the chief operating officer where he would help provide direct management of the company. Nowadays, Anthony serves ad the chairman of the board at Nabors Industries. Before he began working at Nabors Industries, Petrello worked at a law firm called Baker & McKenzie from 1979-1991, including being its managing partner from 1986-1991.

After holding a variety of management positions at Nabor Industries, Anthony Petrello become the company chief executive officer. As the CEO of Nabors Industries, he would provide solid leadership and direction for the company. Petrello would routinely devise polices in order to help run the company more efficiently. He would meet with other managers and go over how the departments were doing. If there were improvements that needed to be made, Anthony would consult with the managers and advise them to follow his policies in order to increase sales, provide better service and also lower costs. With his guidance and expertise, Anthony has been able to help Nabors Industries maintain its status as a top energy company.

Over the course of his career as chief executive officer of Nabors Industries Anthony has been able to develop a lot of expertise as well as accumulate a lot of valuable experience in leading a large company. During his time as CEO of the company, Petrello has worked with a number of different departments in order to help them reach their full potential. Whether it is marketing, operations or accounting, Anthony has looked to help the organization improve on all levels. As a result, Nabors Industries has been able to solidify its status as one of the most trusted energy companies in the world.

As an experienced executive, Anthony often provides feedback and advice to lower level managers on how to best run their departments. He also assesses and evaluates what his subordinates say in meetings and then makes plans on how to best reach the organization’s goals. By following his advice and policies, the managers have been able to improve the overall operational efficiency of the company. This has enabled Nabors Industries to continue thriving.

Learn more about Tony Petrello on and

Mike Baur and His Company Swiss Start up Factory

Swiss entrepreneur Mike Baur is the current co founder of a company known as Swiss Start up Factory. His company helps a number of start up companies receive the financing and mentorship they need in order to maximize their potential success. Before Mike started up his company Swiss Start up Factory, he was investing in a number of other start ups. This allowed him to make a considerable amount of money as well as learning more about the high potential of start up companies. When Mike first began his career, he spent a number of years working in the banking sector. During this time, he would often work with businesses that were looking to get funding to launch or expand their companies. As a result, Mike has had a long career in working with start up companies and helping them succeed.


Mike Baur’s company Swiss Start up Factory is one of the newest companies in Switzerland. It was launched in 2014 and caters to entrepreneurs who are looking for an alternative to venture capital and traditional business banking. With Swiss Start up Factory, a number of entrepreneurs can have the opportunity to get coaching, mentorship and financing that will help make their businesses successful. In order to take advantage of what this company has to offer, a number of entrepreneurs will be offered the opportunity to attend an event where they present their business idea. If approved, they will then begin receiving the benefits of what Swiss Start up Factory has to offers such as consulting and capital funding.


Prior to getting involved with entrepreneurship, Mike Baur would spend a number of years investing in start up companies. This proved to be a very lucrative venture for Mike as he would consistently earn high returns on a regular basis. The experience also allowed him to come up with the idea for his own company as well as just how lucrative start up companies can be. By investing in startup companies, Mike Baur had yet another activity to add to his impressive resume as a business professional.


When Mike first began his career, he worked in the banking industry for a number of financial institutions. He specialized in business banking in which he would work directly with entrepreneurs. During this time, he would consult with them about their financial needs and provide them with loans to help them reach their goals.



Norman Pattiz in the Limelight Again: Announces the Launch of another Masterpiece from PodcastOne


PodcastOne is not yet done with her usual scintillating programs; little wonder it became America’s largest advertiser-supported podcast network in no time, a status it has since refused to relinquish. This time around, it is an intriguing paranormal tag “Beyond the Darkness”. It was made public by Norman Pattiz, the Founder and Executive Chairman of PodcastOne.


To catch all the excitement in Beyond the Darkness, just hook-up to WWW star Chris Jericho’s podcast network, one of the many subsidiaries of PodcastOne. You will get to see world-renowned researchers and experiencers engaged in enlightening and entertaining conversations. Be ready to discard, fine-tuned and acquired some new things about angels, ghosts, ghouls, demons, aliens, mysteries, monster encounters and miracles.


Chris Jericho influence in making “Beyond the Darkness” a reality is tremendous. Norman Pattiz could not withhold his appreciation. : “Chris has distinguished himself as one of the jewels of the PodcastOne network,” he said and went further, “When he started The Jericho Network collection, we knew it would evolve beyond wrestling. He’s delivered comedians and now takes us into the paranormal with Beyond the Darkness.”


Dave Schrader and Tim Dennis are the hosts taking you through the show in a most exhilarating fashion. You know what these two fellows are capable of; they are no push over as radio hosts and producers. New episode will be on air every Monday via either PodcastOne app or iTunes or


Some Facts about Norman Pattiz


Norman Pattiz stands tall among the big names in America’s broadcast industry. He founded the leading advertiser-supported podcast network in the country. Almost all the famous podcast alive have at one time or the other spent time in PodcastOne, the list include Chris Webber, Laura Ingraham, Malcolm McDowell, Chris Jericho, TheCHIVE, Jay Mohr and Rich Eisen to mention but a few.


Many people in the industry will not forget Norman Pattiz with the way he turn Westwood One on a positive direction. Even though he created it, he chose to nurture it to greatness himself. By the time he was handling over the leadership of the company to another person, Westwood One had become America’s largest radio network dictating the pace in news, sports, talks, entertainment and traffic programming.


The great and mighty in the country could not ignore the charming attributes of Norman Pattiz. Both Presidents Clinton and Bush persuaded him to serve on the Broadcasting Board of Governors of the United States of America. The BBG oversees the activities of “Radio Liberty”, “The Voice of America”, “Radio Free Europe”, “Middle East Broadcasting” and other American nonmilitary broadcasting services.


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